Legal
Privacy Policy
Last updated: June 14, 2026
This Privacy Policy explains how Zigzag Technologies, a sole proprietorship (“Assistly,” “we,” “us,” or “our”), collects, uses, discloses, and safeguards your information when you visit our website or use the Assistly macOS application (together, the “Service”). By using the Service, you agree to the practices described here.
1. Who we are
Assistly is operated by Zigzag Technologies. If you have any questions about this policy or how we handle your data, you can reach us at support@tryassistly.com.
2. Information we collect
Information you provide
- Account & contact details — such as your name and email address when you create an account, contact support, or subscribe.
- Payment information — handled by our payment processor (see Section 4). We do not store full card numbers on our systems.
Information collected automatically
- Usage & device data — such as app and feature usage, approximate location, browser and operating-system details, and diagnostic logs, collected through our analytics provider (see Section 5).
Content processed by the app
To generate answers, the Assistly desktop app reads on-screen content and captures audio while you have a session active. Screen frames and audio are processed to produce your answer in the moment and are not retained by us after the response is delivered. Limited portions of this content may be transmitted to our AI service providers solely to generate the answer (see Section 6).
3. How we use your information
- To provide, operate, maintain, and improve the Service;
- To process subscriptions, payments, and renewals;
- To respond to your requests and provide customer support;
- To monitor usage, prevent abuse, and ensure security and reliability;
- To comply with legal obligations and enforce our terms.
4. Payment processing
Payments are processed by Stripe, Inc. When you make a purchase, your payment details are collected and processed directly by Stripe in accordance with its own privacy policy. We receive limited information such as your billing contact, the last four digits of your card, and the status of your transaction. We do not store complete payment card numbers.
5. Analytics & cookies
We use PostHog to understand how the Service is used so we can improve it. This may involve cookies or similar technologies that collect usage and device information. You can control cookies through your browser settings; disabling them may affect parts of the website.
6. How we share information
We do not sell your personal information. We share it only with:
- Service providers who process data on our behalf — including payment processing (Stripe), analytics (PostHog), and the AI providers that generate answers — under appropriate confidentiality obligations;
- Legal & safety recipients, where required by law or to protect our rights, users, or the public;
- A successor entity in connection with a merger, acquisition, or sale of assets.
7. Data retention
We keep personal information only for as long as necessary to provide the Service, comply with our legal obligations, resolve disputes, and enforce our agreements. Screen and audio content processed for a live session is not retained after the answer is generated.
8. Security
We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. International transfers
We are based in Canada, and our service providers may process information in other countries. Where information is transferred across borders, we take steps to ensure it remains protected in accordance with applicable law.
10. Your rights
Subject to applicable law — including Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) — you may have the right to access, correct, or delete your personal information, and to withdraw consent. To exercise these rights, contact us at support@tryassistly.com.
11. Children’s privacy
The Service is not intended for individuals under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.
12. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above. Material changes will be communicated through the Service or by other reasonable means.
13. Contact us
Questions or requests regarding this policy can be sent to support@tryassistly.com.